Custom Software Built Around Your Coaching Practice
We build client portals, AI intake chatbots, cohort dashboards, course platform integrations, and full GHL Marketplace apps specifically for coaching practices. Anything that connects to or extends GoHighLevel for your coaching business — we'll build it.
From A Single Integration To A Full Coaching Platform
Eight common builds for coaching practices — plus anything else you can spec. If it touches the GHL API, we can build it.
WordPress ↔ GHL Plugin
Custom WP plugin that syncs forms, posts, custom fields, and pipelines between your WordPress site and your GoHighLevel sub-account. Two-way data flow.
Custom AI Chatbot in GHL
Branded conversational AI chatbot embedded on your practice's website, connected directly to GHL pipelines — qualifies, books, and tags applicants inside GHL automatically.
Coaching Practice Management Software
Custom coaching-program dashboard built on top of GoHighLevel — pipeline-stage automation, cohort timelines, module checklists, billing hooks, all branded to your practice.
Voice AI ↔ GHL Bridge
Custom VAPI / Retell pipeline that records, transcribes, and tags every inbound discovery call inside GHL. Includes urgency triggers and live-transfer rules.
GHL ↔ Anything Sync
Sync GHL with Kajabi, Practice, Coach Accountable, Circle, QuickBooks, Stripe, Calendly, or your custom DB. Webhooks, polling, scheduled jobs — whatever the integration requires.
Custom Reporting Dashboard
Real-time analytics dashboard pulling data from GHL + your other tools. Build views your practice actually uses — applications by source, conversion by funnel, MRR by program tier.
Mobile-First Client Portal
Branded mobile-friendly client portal where your clients see modules, complete homework, upload check-ins, message you, and track their program progress — backed by GHL data.
GHL Marketplace App
Build and publish your own GHL Marketplace app — for in-house use, white-label resell, or full marketplace listing.
Got a different idea? Book a discovery call — if it's possible, we'll build it.
We Pick The Right Tool For Your Project
No religion about frameworks. The right stack is whatever ships your build fast and runs reliably in production.
Backend frameworks
Frontend frameworks
AI & integration layer
Real GHL Software We've Shipped for Coaches
Anonymized examples of what we've built for coaching practices and agencies serving coaches in the past 18 months.
WordPress → GHL form sync
Custom WP plugin that pushes every form submission to GHL as a contact, tagged by form name, with custom field mapping. Includes admin UI for non-developers.
Embedded AI intake bot
Lightweight chatbot widget for any website — answers coaching-program FAQs, qualifies applicants with branching logic, books discovery calls directly into GHL calendar.
Cohort client tracking dashboard
Custom dashboard for a 6-figure group-coaching program. Pulls clients from GHL, adds program-specific fields (module progress, accountability streak, NPS score). Built in 6 weeks.
Bilingual VAPI receptionist
Custom VAPI agent for a Spanish-speaking executive coach. Detects English / Spanish in the first phrase, runs separate qualification scripts, logs everything to GHL contact records with structured fields.
GHL ↔ Kajabi one-way sync
Webhook-driven sync that grants Kajabi access from every GHL pipeline stage change. Updates Kajabi cohort enrollment based on GHL deal value.
White-label GHL Marketplace app
Built and published a GHL Marketplace app for an agency to resell to 40+ sub-account clients. Includes auth, billing, and admin UI.
From Idea To Production In 5 Steps
A clear, predictable engagement — no scope creep, no surprises.
Discovery Call
30 minutes free. We understand your GHL setup, the problem, and the integration surface.
Fixed Quote
Written scope with milestones, deliverables, timeline, and a fixed price. No moving targets.
Build Sprints
1–4 week sprints. Weekly Friday demos. You see GHL data flowing through real code every week.
Testing & QA
Edge cases, security, performance. We test against your real GHL sub-account, not a sandbox.
Deploy + Warranty
We deploy to your infrastructure (or yours+GHL Marketplace) and fix any bugs free for 30 days.
Two Ways To Engage
Project-based or hourly — whichever fits your build.
Fixed-Price Build
- Written scope & fixed timeline
- Milestone-based payment
- Transparent fixed pricing — no surprises
- 30-day bug-fix warranty
- Full IP transfer
- Best for clearly-defined builds
Hourly Development
- Pay only for hours worked
- Best for ongoing iteration
- Daily Loom updates
- Cancel any time (1-day notice)
- Senior dev included
- Best for evolving scope
Common Questions About GHL Development
This page covers software that connects to, extends, or replaces parts of GoHighLevel specifically for coaching practices. The /custom-software page covers broader AI agents, voice agents, and SaaS builds that may or may not touch GHL. If your project involves the GHL API, GHL Marketplace, or connecting coaching tools (Kajabi, Circle, Coach Accountable) to a GHL sub-account — you're in the right place.
We pick per project. For Kajabi/Circle → GHL connectors: Python (FastAPI) or Node.js webhooks. For coaching dashboards: Next.js + React. For client portals: Next.js + Supabase. For voice intake: VAPI or Retell. For AI logic: Claude Agent SDK. We never force a stack — we pick what's right for your coaching workflow.
Kajabi-to-GHL integration: 2–3 weeks. AI intake chatbot: 3–4 weeks. Custom cohort management dashboard: 6–10 weeks. Client portal with module tracking: 6–8 weeks. We scope every project up front with a fixed timeline and weekly demo checkpoints.
Always. Send your standard NDA at the discovery call and we'll sign before anything about your coaching program or client data is discussed.
100%. Full IP transfer is the default. The code lives in your repo, deploys to your infrastructure, and runs under your accounts. We retain no license, royalty, or ongoing access rights.
Yes — we've published Marketplace apps for coaching agencies. We handle submission, listing copy, screenshots, and the technical review process. If you want to resell a coaching tool to your GHL clients, we can build and publish it.
Fixed-price quotes start at $3K for simple GHL integrations, $5–15K for custom AI intake chatbots, $15–40K for full cohort management dashboards, $25K+ for GHL Marketplace apps. Hourly retainer is $75/hr for evolving or exploratory projects.
Two options: a dedicated GHL VA with developer support starts at $997/mo (see /hire-va), or stay on hourly retainer at $75/hr with no minimums. Every fixed-price build includes a 30-day bug-fix warranty free.