A Coaching Website That’s Faster, Ranks, and Books Discovery Calls
We design, build and then run the whole thing on the Astro framework: a guaranteed 90+ PageSpeed score, real local SEO, your fees refreshed weekly, and two researched articles a week at 2,500 to 3,200 words each. You coach. We handle the website, the hosting and every update.
Your Website Might Be Quietly Costing You Clients
Most coaching websites are slow, invisible in search, and expensive to change. Here is what is really holding a practice back.
A slow site loses the discovery call
WordPress, Wix, Squarespace, Kajabi site pages and GHL-built sites bloat fast. Every extra second of load time sends someone who was ready to book back to Google to look at the next coach. On a phone, where most coaching traffic arrives from a link in a DM or a newsletter, it is worse.
Nobody finds you unless they already knew your name
No location pages, weak schema, no meta structure, so Google and the AI answer engines never surface you. You live on referrals and paid traffic because organic search has never sent you a single application.
Billed for every small edit
Hosting fees, SSL fees, plugin renewals, and "let me get you a quote" for a one-line change to your programme page. So the page that describes your current offer still describes the one you retired last year.
A dated site undersells a premium engagement
A tired design quietly argues against your price. Someone deciding whether to put five figures into working with you reads the site first, and a template that looks like everyone else makes the fee feel arbitrary.
A blog nobody reads and nobody cites
Six hundred words of generic advice, published when you remembered, ranks for nothing and gets quoted by nothing. It fills a page without ever bringing you a reader who had a problem you solve.
Built on Astro, Faster Than WordPress, Wix and GHL
The site is already fast on the day it goes live. Speed is not something we tune later, it is a consequence of how the thing is built.
90+ PageSpeed, guaranteed
We build on the Astro framework and guarantee a 90+ Google PageSpeed score, often a perfect 100, on mobile and desktop. Your site is already fast on the day it goes live, not after a plugin audit six months later.
Faster than WordPress, Wix and GHL
No page-builder overhead, no plugin stack. Static-first pages served from Cloudflare's edge open instantly, which matters because most people meet your site through a phone, mid-scroll, with very little patience.
A site that matches your fee
A calm, modern, high-trust interface built for a premium engagement. The design is doing an argument: this person is organised, this person is serious, this is what working with them will feel like.
A Coaching Site Built to Perform, Not to Bloat
The platform your site is built on decides how fast it loads, how well it ranks and how much you get billed for touching it.
A typical WordPress, Wix or GHL site
- Page-builder and plugin JavaScript loading on every page
- Slow on mobile, which is where coaching traffic lives
- Weak or missing schema and meta structure
- Hosting, SSL and plugin renewals stacking up separately
- Every small edit billed hourly or quoted first
- A blog of short posts that rank for nothing
Your Astro coaching site
- Static-first pages served from Cloudflare’s edge
- A guaranteed 90+ PageSpeed score on mobile and desktop
- Full SEO and AEO schema on every page
- Free domain and managed hosting with nothing itemised later
- Five revisions included every month at no extra cost
- Two researched articles a week at 2,500 to 3,200 words
Rank in Search, and Get Quoted in AI Answers
Fast pages are half of it. We structure everything so that a search engine and an answer engine can both understand and surface your practice.
Built to rank
Search engines reward fast, cleanly structured pages. Correct titles, meta descriptions, heading hierarchy and internal links mean Google can crawl and rank your programme pages the way it wants to.
Written to be quoted by AI
Every page carries schema and answer-first structure that ChatGPT, Perplexity and Google AI Overviews can read and cite. Increasingly the first place a prospective client hears your name is inside an answer, not a list of links.
Real location pages
Individually written pages for every city and region you take clients from, which is how a coach ranks for the searches that carry a place name instead of competing with the whole internet.
Sitemap, robots.txt and llms.txt
We ship a correct sitemap, a robots.txt that lets the crawlers you want in, and an llms.txt file, so search engines and AI crawlers both index your site cleanly from day one.
Everything Included, on Every Plan
A complete coaching practice website, built once and then run for you. Nothing on this list is an upsell.
A complete site, not a template
Home, About, a programmes overview plus a dedicated page for each engagement you sell, location pages, Contact, Book a Call and a team page. Everything a coaching practice needs to be understood before the first conversation.
A programme cost comparison calculator
The number every prospective client works out on the back of an envelope before they contact you: what one-to-one costs against a cohort seat, per month and across the whole engagement. We build it into the site so they answer it on your page instead of guessing, and arrive at the call already knowing which option they want.
A free domain, or we point yours
One domain is included if you do not already own one. If you do, we point it at the new site and nothing changes for the people who already know where to find you.
Cloudflare hosting, nothing itemised later
Your site runs on Cloudflare's global edge. No hosting bill, no SSL bill, no CDN bill. It is inside the monthly figure and it does not reappear as a line item in month four.
Applications into whatever CRM you run
Every form on your site pushes straight into the CRM you already open each morning, by direct API, Zapier or Make. Discovery requests and applications land where your follow-up already lives.
Fully managed, permanently
Crashes, malware, patches, uptime and backups are ours. You never log in to fix anything, and you are never the person discovering at 11pm that the application form has been silently failing for a week.
Your Fees on the Site, Updated Weekly
Coaching pricing is not static. A cohort fills. A launch rate expires. You raise your one-to-one fee in January and forget the site says something else. On most coaching websites the pricing section was written once, at build, and then never touched again, so by the time anyone reads it the number is fiction.
We update the figures on your site every week. You send the new numbers and they are live, which means nobody arrives at a discovery call having budgeted against a price you stopped charging two seasons ago, and you never open a call by correcting your own website.
- Programme and package feesWhat one-to-one, a cohort seat and a mastermind place cost right now, refreshed as you move them rather than left at last year's number.
- Retainer and payment-plan termsMonthly retainer figures, instalment options and deposit terms kept in line with what you actually put in front of clients on a call.
- Cohort dates and remaining seatsThe next intake date and how many places are left, so nobody applies for a cohort that filled three weeks ago.
- Launch offers and expiring termsEarly-bird pricing and founding-cohort rates swapped in on the day they open and taken down on the day they close.
Research-Based Articles, 2,500 to 3,200 Words Each
Two every week on One-to-One. Three every week on Mastermind, written to the same standard. This is the part most agencies at this price do not do.
The decision pieces
One-to-one against a group cohort, an in-house programme against an external coach, what changes at each price point. These catch someone at the exact moment they are deciding how to buy, which is the moment that converts.
The method pieces
How your intake actually screens for fit, what a first ninety days looks like, why you structure accountability the way you do. Long enough to show the mechanism rather than gesture at it.
The research pieces
Sourced material on what the coaching market charges, how engagements are structured, what the professional bodies publish. Every figure carries the citation it came from, which is what makes a page quotable.
Five Revisions Included Every Month, at No Extra Cost
Not an allowance you are billed against. Five change requests are part of the price, and past the fifth each one is a flat $20 with no cap.
Five revisions included every month, at no extra cost
Five change requests every month are part of the price, not an allowance you are billed against. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere in the arrangement.
One revision is not one line
There is no size limit on a single request. "Build two new programme pages, here is the full copy, the pricing table and the images for both" is one revision, not four. Put as much into a request as you like.
Done in 2 to 5 working days, whatever the size
Every revision is completed within 2 to 5 working days of you sending it, however large it is. A rate change or a corrected date is usually the same day or the next one.
You never log in to fix anything
Patches, certificates, uptime monitoring, backups and malware are handled without you being told about them. The site is simply up, and staying up is not a task on your list.
Three Plans, Named for How a Practice Scales
Every plan carries the same $697 one-time build fee, and you pay it only after the site is live. Start where the problem is and climb when you are ready.
- 90+ PageSpeed, guaranteedAstro-built, often a perfect 100
- Weekly fee and cohort-date updatesnobody applies against a stale number
- 2 research-based blog posts every week2,500 to 3,200 words each, sourced, not filler
- A programme cost comparison calculatorone-to-one against a cohort seat, on your page
- Free domainor we point the one you already own
- Cloudflare hosting includedno hosting, SSL or CDN bill, ever
- Applications into any CRMdirect API, Zapier or Make
- 5 revisions included every monthat no extra cost, then $20 each, no cap
- Fully managedcrashes, malware, patches and uptime are ours
What changes
Your website stops arguing against your fee. It opens instantly, describes the programme you are selling this month rather than last year, and drops every application into the CRM you already check. You stop paying by the hour for edits and stop thinking about hosting at all. Two researched articles a week start accumulating into a body of work that answers the questions your prospects are already typing.
Start with One-to-One- Everything in One-to-One, plus:
- 1 AI receptionistanswers and books the calls you would have missed
- 1 AI chat widget on the siteanswers programme questions and books the call
- 1 AI across SMS, Messenger and Instagramone inbox, answered immediately
- 1 call analysis reporting agenta PDF report on what callers asked for, what went unanswered and what booked
- A2P 10DLC registrationthe carriers require it before any SMS can send
What changes
The enquiries you were quietly missing get answered. Someone picks up at nine on a Sunday evening, works out whether the caller is a fit for the programme, and puts a discovery call on your calendar. Every DM, text and web chat arrives in one place with an instant reply instead of sitting unread across four apps. And once a month you get a written report on what people actually rang to ask, which is usually not what you assumed.
The usage fee covers AI minutes and message volume and is billed at cost. A2P 10DLC registration is a carrier requirement before any SMS goes out, and we file it for you.
Add the AI Engine- Everything in Cohort, plus:
- 3 research-based blog posts a weekthe same standard: 2,500 to 3,200 words each, sourced
- 3 social image posts a weekbranded and ready to publish
- 2 reels a weekAI voice with on-screen text and icons
- Google Business Profile managedposts, photos and questions kept current so the listing stays active
- Written for search and for AI answersso both a search engine and an assistant can quote you
What changes
You stop buying every conversation. Three researched articles a week, each 2,500 to 3,200 words with its sources cited, plus the social and video to carry them, means that months from now you are the person Google and ChatGPT name when someone asks who to work with. Published work keeps earning long after the ad budget stops, and it does the pre-selling you currently do on the first call. Your Google Business Profile is kept running at the same time, with posts, photos and answered questions, so the listing a local client finds when they search your name looks like a practice that is currently taking people rather than one that stopped updating in 2023.
Everything is written around your programmes and the people you take, so it compounds into rankings in your category rather than filling a blog nobody opens.
Add the Content EngineOpen a second market for $100, one time, per language
Coaching is one of the few practices where the market is not the neighbourhood. If you take clients in Madrid, Berlin or Montreal, the programme page they read should be in the language they think in when they are deciding whether to spend five figures on themselves. Adding a language is $100 one time, per language, on any of the three tiers.
What matters is how it is built. The usual offer bolts a browser translate widget onto the existing page, which creates no new URLs, so Google has nothing extra to index and you still rank in exactly one language. We build aseparate real page per language, each with its own address, its own title and meta description, its own schema, and reciprocal hreflang tags pointing the versions at each other. Each language can then rank on its own in Google and be quoted on its own by ChatGPT, Perplexity and AI Overviews, which is the difference between being readable in Spanish and being findable in Spanish.
Spanish, French and German are already declared in this site's locale registry, so turning one on means adding the translated pages rather than rebuilding anything.
Third-party integrations are quoted separately. Form submissions from your own site into any CRM are included on every plan. Connecting a course platform, a scheduling tool, an accounting package, a payment processor or a custom API is priced before we build it, never billed after.
Where Your Practice Is Now, and Where This Puts It
Not a feature list. The difference a prospective client and your own week will notice.
Live in 7 Days on One-to-One
Cohort takes 10 days and Mastermind takes 15, because the AI agents and the content engine need setting up properly. You do not pay the $697 until you are live.
Pay the first monthly invoice
You start on the monthly figure for the tier you pick. The $697 one-time build fee is not charged at this point.
One onboarding call
We take everything in a single call: your programmes, who you take, where you take them from, your brand, your fees and the direction you want the writing to go.
We build it
One-to-One is live in 7 days. Cohort takes 10 while the AI agents are trained on your programmes and screening. Mastermind takes 15 with the content engine running.
The one-time fee is charged after you are live
The $697 build fee is only invoiced once the site is live and you are happy with it. That order is deliberate and it is the whole point.
Book a Call and Get Your Website Quote
Pick a time below. We look at what you have now, map out the pages and the locations worth targeting, and give you a plain quote and a date.
Website Questions, Answered
A revision is any change request you send us, and there is no limit on how much goes into one. Updating the copy on a programme page, adding a whole new page, changing a colour, adding a team member, updating your fees, swapping an expiring launch offer: all revisions. So is something far larger. "Build two new programme pages, here is the full copy, the pricing table and the images for both" is one revision, not four. Five revisions are included every month at no extra cost. After the fifth, each additional revision is a flat $20, so you always know the price before you ask, and there is no cap on how many you can buy in a month and no hourly billing anywhere. Every revision is completed within 2 to 5 working days of you sending it, no matter the size.
The form submissions on your own site are included: every form pushes into any CRM you run, by direct API, Zapier or Make, at no extra charge. Anything past that is not included by default. Connecting a course platform, a scheduling tool, an accounting package, a payment processor or a custom API is quoted and charged separately. We tell you the cost before we build it, you decide, and it is never something you discover on an invoice afterwards.
Every post is research-based and runs 2,500 to 3,200 words. That is a deliberate choice and it is the main thing separating this from an agency at a similar price shipping 600-word AI padding. Each article is built around a real question your prospective clients are asking, sourced against material we can cite, and structured so that a search engine can rank it and an answer engine can quote a passage out of it. One-to-One publishes two a week. Mastermind publishes three a week to the same standard.
One-to-One is $127 a month, Cohort is $267 a month plus AI usage, and Mastermind is $647 a month. Every tier carries the same $697 one-time build fee. You pay only the monthly invoice up front. The $697 is charged after your site is live and you are happy with it, which is the order that matters.
We build on Astro, which ships almost no JavaScript and serves static-first pages from Cloudflare's global edge. There is no plugin stack as on WordPress and no page-builder overhead as on Wix, Squarespace, Kajabi site pages or GHL. We guarantee a 90+ Google PageSpeed score, frequently 100, on both mobile and desktop.
Your fees move. A cohort fills, a launch offer expires, you raise your one-to-one rate, the payment plan changes. On most coaching sites the pricing section was written once and never touched, so the number on the page and the number you quote on a call have quietly drifted apart. Every week we update the figures on your site, including programme fees, retainer terms, the next cohort date and how many seats are left.
It is a PDF, not a dashboard you would never open. It reports what callers actually asked about, which questions went unanswered, which enquiries were a fit for a programme and which were not, and what got booked. Most coaches find the gap between what they think people ring to ask and what people actually ring to ask is the useful part.
US carriers require any business sending SMS from a ten-digit number to register the brand and the campaign first. Without it your messages are filtered or blocked outright and you often will not be told. We file the registration as part of the Cohort setup and the carrier fee is passed through at cost.
It is the sum a prospective client does on the back of an envelope before they contact you: what one-to-one works out to against a cohort seat, per month and across the full engagement. We build it into your site so they get a clear answer on your page rather than an approximate one in their head. It shows what each option costs, not what it will earn them, and it arrives at a figure a person can bring to a call and talk about.
No. We rebuild it. You keep your domain, existing URLs are redirected so the rankings you already have carry over, and content worth keeping is migrated. Your current site stays up until the new one is live.
With fast pages, real location pages, correct schema and clean sitemap, robots and llms files, we guarantee your site starts ranking in your area within 3 to 5 months. Anyone promising day-one rankings is not being straight with you.
Yes. The domain is yours. Every form submission pushes into whatever CRM you run through direct API, Zapier or Make, and we include our own CRM integration with your own login, so you can see every enquiry and every booked call without asking us for anything.