Custom AI Software & Agentic Systems Built for Coaching Practices
We design, build, and deploy production-grade software using Claude Code and the latest agentic AI SDKs — from AI discovery-call receptionists to full cohort management platforms. 10× faster delivery. Same quality. Lower cost.
We Don't Write Code Line-by-Line. We Direct AI Agents.
Traditional dev shops bill hourly while engineers type. We use Claude Code — Anthropic's official CLI for AI-assisted development — to build production software for coaching practices faster than any human-only team can match. The output is the same (or better). The cost and timeline are dramatically lower.
For coaching-specific agentic systems — intake screening bots, discovery-call AI receptionists, cohort analytics dashboards — we build on top of the Claude Agent SDK, the OpenAI Agents SDK, VAPI and Retell for voice, choosing the right stack for your coaching practice's exact needs.
Three Categories of Custom Software
From a single agent to a full SaaS platform — we cover the spectrum.
Agentic AI Systems
Multi-step AI agents that take actions, use tools, and complete real workflows — built on Claude Agent SDK or OpenAI Agents SDK.
- Application screening & discovery-call qualification agents
- Client support bots that answer program FAQs 24/7
- Cohort progress tracking & accountability agents
- Intake paperwork & data-extraction agents
- Multi-agent orchestration for complex coaching workflows
Custom AI Voice Software
Production voice agents that answer or place real phone calls — built specifically for coaching intake, program enrollment, and client retention workflows on VAPI, Retell, or Twilio + Claude.
- AI discovery-call receptionists for coaching practices
- Outbound re-enrollment & retainer recovery callers
- Application pre-screening voice agents
- Post-cohort NPS & testimonial callers
- Bilingual coaching intake for international programs
Custom Coaching Business Software
Full applications — cohort dashboards, client portals, program analytics platforms — built around your specific coaching business workflow with modern stacks.
- Cohort management & client progress dashboards
- Branded client portals with module tracking
- Kajabi, Circle, Coach Accountable integrations
- Retainer billing recovery & churn prediction tools
- GHL custom apps for coaching agencies
Agentic Systems We Can Build for You
Concrete examples of agents we can ship — each one solving a real business problem. These are starting points; we customize to your exact needs.
AI Sales SDR Agent
Researches prospects, drafts personalized cold emails based on company news + LinkedIn, sends them, handles replies, and books qualified demos onto your calendar — fully autonomous.
AI Customer Support Agent
Reads incoming tickets across email, chat, and SMS. Resolves tier-1 questions automatically with your knowledge base. Escalates anything complex to a human with full context already gathered.
AI Voice Receptionist
Answers your phone 24/7 in a natural human voice. Qualifies callers, books consultations directly to your calendar, transfers hot leads to your team, and texts you a summary of every call.
AI Outbound Caller
Places real cold calls or follow-up calls at scale. Uses your script and personality. Handles objections, books appointments, leaves voicemails, and logs every conversation transcript into your CRM.
AI Document Processing Agent
Reads contracts, invoices, intake forms, or medical records. Extracts structured data (parties, dates, amounts, key clauses). Routes to the right person and files everything into your system.
Deep Research Agent
Multi-hour autonomous research on any topic — markets, competitors, legal precedents, prospects. Searches, reads, synthesizes, and generates a sourced report. Like a junior analyst that never sleeps.
AI Code Review Agent
Auto-reviews every pull request in your repos. Flags bugs, security issues, and style violations. Suggests improvements with full reasoning. Posts comments directly into GitHub or GitLab.
Browser Automation Agent
Logs into web apps that have no API. Extracts data, fills forms, submits reports, and runs scheduled workflows. Works on dashboards, government portals, legacy SaaS — anything with a browser UI.
AI Client Intake Agent
Multi-channel intake bot for coaching practices. Qualifies applications by program tier, screens applications, collects intake paperwork, and books discovery calls only when the prospect is a fit.
AI Financial Analysis Agent
Connects to QuickBooks, Stripe, Xero, or your data warehouse. Generates weekly P&L summaries, flags anomalies, projects cash flow, and answers natural-language financial questions on demand.
AI Resume Screening Agent
Reviews every incoming resume against your job criteria. Scores candidates, flags top matches, drafts personalized rejection or interview emails, and books screening calls automatically.
AI Content & SEO Agent
Researches trending topics in your niche, drafts SEO-optimized blog posts and social content, schedules them across platforms, and tracks performance — replacing a content team for a fraction of the cost.
Don't see your use case? Book a discovery call — if it's possible to build, we can build it.
The Stack We Build On
We pick the right tool for each job — but here are the ones we use most.
Foundation models & SDKs
Voice AI
Languages, frameworks & infra
From Idea to Production in 5 Steps
A clear, predictable engagement — no scope creep, no surprises.
Free Discovery Call
30 minutes. We understand your problem, current stack, and goals.
Scoping & Fixed Quote
Written scope document with milestones, timeline, and a fixed-price estimate.
Build Sprints
1–4 week sprints with weekly demos. You see progress every Friday.
Testing & QA
Edge cases, security, performance. We don't ship broken software.
Deploy + 30-Day Warranty
We deploy to your infrastructure and fix any bugs free for 30 days.
Two Ways to Engage
Project-based or hourly — whichever fits your needs.
Fixed-Price Project
- One-time payment milestones
- Written scope & fixed timeline
- Transparent fixed pricing — no surprises
- 30-day bug-fix warranty included
- Best for clearly-defined builds
Hourly Engagement
- Pay only for hours worked
- Best for ongoing iteration
- Daily Loom updates included
- Cancel any time (1-day notice)
- Best for evolving requirements
Custom Software FAQ
Traditional dev shops bill hourly while engineers type. We use Claude Code — Anthropic's official AI-assisted development CLI — which lets a small team ship the same coaching software 10× faster. For a coaching practice, that means a working AI intake bot in 3 weeks instead of 8. Same quality, dramatically lower cost. The code is 100% yours.
Claude Agent SDK is purpose-built for production agentic workflows — strong tool use, long-horizon reasoning, and MCP integration. It's our default for coaching intake agents and client support bots. OpenAI Agents SDK excels at multi-agent orchestration with handoffs and built-in tracing. We pick whichever fits your coaching workflow best — sometimes both in the same system.
Yes — 100%. Full IP transfer is the default on every engagement. We retain no licenses, no rights, no royalties. The code lives in your repo, deploys to your infrastructure, and belongs to your coaching business entirely.
Yes — coaching intake is one of our most common voice builds. We've built VAPI and Retell agents that handle discovery-call screening, bilingual coaching intake, and post-cohort NPS calls. The agent qualifies callers against your program criteria, books to your calendar, and logs structured data to GHL. Most builds go live in 2–4 weeks.
Simple intake agents: 2–3 weeks. Voice receptionist / qualifier: 2–4 weeks. Client portal with module tracking: 5–7 weeks. Full cohort management platform: 8–14 weeks. Because we use Claude Code, our timelines are typically half what traditional dev shops quote for the same scope.
Tell us at the discovery call. We use BAA-eligible vendors (Anthropic, AWS, Twilio) where required and configure logging, access controls, and data retention policies accordingly. For coaching practices handling mental health, health coaching, or financial coaching with compliance requirements, we scope the data handling up front.
Always. Send us your standard NDA at the discovery call and we'll sign before anything about your coaching program, client data, or business systems is shared.
30-day bug-fix warranty included free on every project. After that, hire a dedicated GHL VA + developer from $700/month for ongoing coaching platform maintenance, or stay on hourly retainer ($75/hr) for feature additions as your program grows.